-
Nov 30 2017 
Visual Merchandising for Sales Success: Route 1 Motorsports
Visual Merchandising and Store Styling
With plans to build a new mega-showroom underway, Route 1 Motorsports knew they wanted LOOK Marketing’s Director of Visual Merchandising, Michele Chenard and her team to design the showroom and store displays for BRP powersports’ brands Can-Am Off Road and Can-Am Spyder as well as Sea-Doo watercraft.
Grand Opening Showroom Tour
When Route 1 Motorsports officially opened the doors for business at to their new powersports dealership in Florida’s Brevard county – home to the iconic, history-making Space Coast, we were honored to have been there to celebrate this momentous event with them. Over the course of the evening, we captured a few photos of the showroom vignettes and product displays designed and styled by LOOK Marketing’s award-winning Visual Merchandising team.
Organized and inviting display shelf filled with accessories and gear with vehicle vignette in foreground – offer consumers an enticing shopping environment that translates to an elevated consumer experience.
Styled to sell. The science of merchandising design for powersports retailers.
Artfully conveying the Can-Am Spyder lifestyle in this vignette with mannequins dressed in Can-Am riding gear set against backdrop of vehicles and one on display. All components from color, spacing, pattern and texture work harmoniously together to create a display that is an attention-getter and money maker.
Smart store design optimizes every inch of available display space which in turn increases the amount for revenue making space. LOOK’s visual merchandising team combined the science of retail design with their artful eye for creating beautiful environments, and designed this revenue generating series of display and merchandise vignettes that are guaranteed sales makers.
Harnessing the science of color theory and placement to create an attractive retail display wall.
Eye-pleasing merchandise wall display presented in a visually rhythmic fashion makes it easy for shoppers to quickly find exactly what they need.
It’s been a privilege to work with our friends at Route 1 Motorsports and contribute to their business success. We’ve enjoyed seeing their journey marking major milestones including the press event at the ground breaking, sharing the construction progress via social video and finally seeing it all come together at the grand opening festivities.
-
Nov 22 2017 
On Location: Taking Social Media on the Road
Leveraging Events: Social Media Content Strategy
The Event
It’s one of the most prestigious professional bass fishing tournaments in the world, the Fishing League Worldwide’s Forrest Wood Cup. Our client Evinrude had a few of their pro-anglers vying for top spots in this world championship fishing tournament that took place in August 2017. Evinrude also planned on offering test rides during this heavily attended multi-day event in Lake Murray, South Carolina.
The Social Strategy
Capturing and publishing visual content from Evinrude attended fishing tournaments was one of several tactics based on our social media strategy to deliver informative and entertaining magazine-like experiences across Evinrude’s various social channels.
Social Media Event Coverage
So we packed our cameras, smart phones and laptops, and made our way to Lake Murray to bring the tournament experience to Evinrude’s 145,000 social fans on Facebook, Instagram, Twitter and YouTube.
Hundreds of photos were taken – including some cool 360-degree shots, along with several hours of video footage recorded. Many of the tournament photos were published to albums and collections on Facebook, Instagram, and Twitter. The event-based visual content was well received by fans.
Some of the fan favorites (and ours, too!) from the event are shown below. It’s easy to see why the fans enjoyed these images – they express authentic, memorable moments and exude a friendly warmth that leaves you with a smile. Kind of like the pictures you’d take yourself and share with your friends.
Cody Meyer looking excited to kick things off on day one of the FLW Forrest Cup bass fishing tournament
We’re loving Cody’s truck and Evinrude powered Ranger boat.
Evinrude angler Carl Wendlandt is all smiles and ready to go on day one of the FLW Forrest Cup world bass fishing championship.
Carl Wendlandt hanging out with other anglers during the Forrest Wood Cup fishing tournament.
Evinrude angler Wesley Strader getting ready for fishing tournament and talking with fans.
Wesley Strader at day two weigh-in at FLW Forrest Cup championship.
A new ‘up and coming’ Team Evinrude angler after his test ride on Lake Murray.
Happy smiles all around after taking the Evinrude-powered boat out for a spin!
Fans young and old came by to meet Evinrude Pro Staff angler Davy Hite during the Forrest Wood Cup Expo 2017.
The Teenage Mutant Ninja Turtles came out to enjoy the #EvinrudeLife at the Forrest Wood Cup Expo 2017. And check out that custom designed Evinrude engine. Cool, right?
-
Nov 14 2017 
Behind The Scenes: Motorcycle Photography for Arnott
Making the marketing magic happen!
A glimpse behind the camera with a few out-takes from photo shoots we produced for Florida-based client Arnott Motorcycle Air Suspension.
LOOK Marketing’s founder Tim McKercher (learn more about Tim here) is an avid motorcyclist – he owns a Ducati Monster G20 and a few other motorcycles. He brings his enthusiasm and knowledge of motorcycling to the agency’s commercial motorcycle photography and videography projects. Like some of the photos and videos we’ve shot for Arnott’s print marketing materials and and digital platforms. Some of those can be seen in our portfolio and on Arnott Motorcycle Air Suspension’s:
- Website
- Social Media Channels
- Promotional Materials
- Product Catalog
- Brochures and Posters
Model on Harley Davidson motorcycle at Arnott Motorcycle Air Suspension facilities near Barge Canal in Merritt Island, Florida.
Parking the motorcycles and taking a lunch break at a local diner.
Capturing the details visually tells the whole story.
