Buzz

  • Jan 10 2023

    Marine Marketing Pro Mike Longman Joins LOOK

    By InBuzz 0

    Melbourne, Florida- January 10, 2023 – LOOK welcomes Mike Longman as he joins the award-winning Space Coast marketing agency as Marine PR and Events Manager. Mike brings a lifelong passion to the water and proven marine industry leadership. He will support LOOK’s global, industry-leading recreational boating clients – Sea-Doo, Manitou, and Pelican INTL – in the generation of earned media storytelling and strategic experiential event execution.  

    LOOK Marketing PR events manager specialist Mike Longman
    Marine Marketing Pro Mike Longman

    Mike Longman is an accomplished marketing and communications professional with a passion for words, people, and life on the water. Leveraging close to a decade of experience in the marine industry, Mike crafts unique stories and experiences that connect audiences with brands and communities.

    Mike comes to LOOK from SeaDek Marine Products, where he held various roles within the Sales and Marketing teams during his seven-year tenure, with a primary focus on lifestyle branding, content creation, and event activations. Proceeding these positions, Mike apprenticed as a marine technician, gaining a deep technical understanding of boat systems. He earned his bachelor’s degree in English from the University of Florida.

    Mike is the recipient of Boating Industry’s 2018 40 Under 40 recognition and his activation for SeaDek at the 2020 Miami International Boat Show was named Best of Show – Marine Accessories Display by the NMMA.

    As a longtime resident of Florida’s Space Coast, Mike’s best days are spent boating, fishing, SCUBA diving, and exploring the Indian River Lagoon and adjacent offshore waters with his family. He currently resides in Melbourne Beach, FL with his wife Patti and daughter Hazel.

    Please welcome Mike Longman to LOOK. He can be contacted at michael@look-marketing.com

    About LOOK Marketing

    LOOK Marketing is a multi-faceted Creative Agency that builds and executes strategic Marketing Communications plans and Experiential events for global clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from brand development and strategy, public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include power sports, marine and boating brands: Sea-Doo, Can-Am, Manitou, Ski-Doo, BMW Motorrad, and local brands The Burger Place, Arnott Industries, and Melbourne Central Catholic. 

  • Oct 11 2021

    238 events during a pandemic and look what happened

    By InBuzz

    Pull the parking brake, it’s a global pandemic.  Cancel events, outlaw large gatherings, and figure out how to market your goods and services in other ways.  How do brands with products that center around hands-on use engage with customers?  How do we continue to create experiences that stimulate the senses and create positive memories in unknown parameters?  We adjust, we prepare. we pop the brake, and we charge on.

    LOOK Marketing, event production, experiential, pandemic marketingPop the Brake on Events

    The parking brake was certainly pulled tight on any and all events and ‘back-up’ tactics where quickly put into play. Virtually everything virtual was ramped at warp speed and that helped fill the void…kinda.  ‘Virtual’ was the next best thing to an actual ‘event,’ and as good as technology is in replicating an experience it can not nor ever will truly replace a real, in-person experience.  The tickling of the senses causing infusion of emotions and that is what makes ‘being there’ so special. Being there is tangible, sensational, and memorable. There is no replacing a live event.

    Events generate the timeline of your life.  Events create the most vivid and lasting memories. Birthday’s, weddings, vacations, first car, concerts, games, experiences.  Our client’s products greatest attribute is providing a memorable experience. A virtual experience simply isn’t enough to move you physically or emotionally, or even remember. With more knowledge and some fresh science our clients and LOOK popped the parking brake and activated Sport Mode on our event planning and production. Committed to curating real memories. Together we committed to offering brand promise delivering, experience events. With experiential event marketing being one of LOOK Marketing’s core services and passions we worked diligently with our spirited and driven, and incredibly safety conscious clients to create safe experiences.

    A Clean Plan

    LOOK Marketing, event production, experiential, pandemic marketingThe strategy was to be very grass roots; small, limited numbers, intimate, at a distance, and be super clean. Clean in every way. A reservation system was implemented with time in-between guest visits to sanitize EVERYTHING. Our staff was diligent about wearing branded n95 masks, gloves, and we had sanitizer kiosks everywhere you looked in the footprints. And everything was outdoors.

    The events focussed on quality personal engagement. Start with personal concierge service preparing the guest for the experience prior to arrival via personal phone, text and e-mails. Customize the experience on-site to fit the guests’ expectations. Give them a well-designed, immersive experience on the product just long enough to fall involve with it. Follow the trial with answering every questions guests have and knocking down every purchase barrier that pops up.  We activated a dozen teams with tight, nimble event packages with a plan designed to maximize the experience while respecting and implementing every reasonable tactic to minimize contraction. Our 26 specialists (our Spark Plugs) on 12 different teams were ultra diligent at minimizing transmission risks.

    What Really Happened

    LOOK Marketing, event production, experiential, pandemic marketing, eventsThis event strategy worked. LOOK at the results. Our 52 on-water event activations saw a guest-to-sales conversion rate higher than any other comparable tour for the brand of the past 20 years. Our 186 on-road event activations saw total participation numbers fall short of the pre-tour goals. That’s okay. We crushed the most important KPI, sales.  The personable approach of our ultra engaging specialists and get-a-way designed on-product experiences led to direct sales of 43% ABOVE target.

    As of this writing we are packing up to produce our final consumer event of the year at Biketoberfest in Daytona. After this weekend our 2021 experiential event production total will top 238.  Thousands of experiences curated with out one known contraction.  Crisis brings out the best in creative thinking and creates opportunity for those courageous enough and prepared to charge on.

    Support events. Go to events. Do events. LOOK what can happen. . . a new memory. And remember, wash you hands.

    #lookatus

  • Mar 09 2020

    GIFTING, IT’S THE SHARES THAT COUNT

    By InBuzz

    How do you take an ordinary task and make it shareable.  Spinning the everyday into something remarkable is what separates thumb-swiping social media from phone spinning, turn-up the volume, “you have to see this,’ content gold.  Our professional friends at Sea-Doo are committed to sharing the Sea-Doo Life with the masses and we work hard to help them showcase their already cool watercraft in ways people want to share. LOOK has been helping Sea-Doo leverage ‘people of influence’ for decades and today we call this influencer and ambassador marketing. This tactic allows brands to control the message and distribute Social Media content through people that are revered on phone screens on your street or around the globe.

    DJ Khaled custom Sea-Doo Graphic Design look marketing

    DJK Custom Sea-Doo

    Everybody’s Doo’in It.

    It does help to represent a product everybody wants. We’ve had the opportunity to work with dozens of A-list celebrities over the years. All that personally want or already own a Sea-Doo and love sharing their experiences. Leveraging those short moments of opportunity is key to making our encounters bigger than life. DJ Khaled fits that description. DJ Khaled loves riding watercraft in his hometown of Miami and has big social reach. The marketing team made a deal with him and part of that was a custom Sea-Doo to match his latest album art theme. This custom Sea-Doo is one-of-a-kind and fits DJK’s personality.

    look marketing, social media activation, production fabrication DJ Khaledlook marketing, social media, activation, fabrication, celebrity, ambassadorWhen DJK’s custom Sea-Doo GTX was done, we decided a special delivery was more appropriate than simply trailering it to his house and unveiling it in his driveway. This was a gift. A big gift. A special gift. A gift worthy of being special delivered via water in a giant gift box. And this would certainly be remarkable, and shareable. This was an opportunity to disrupt the waterfront of Miami and create engaging social media content.  Our design and fabrication team went to work.

    DJ Khaled is no newcomer to pitching products a he’s sent ‘gifts’ (and gifs, but that’s a different blog) all the time, so how do you deliver this gift in a sharable manner? The way we did it. Do you think he would have posted his new Sea-Doo on a trailer in his driveway? Maybe, but it probably wouldn’t have received over 650,000 views and certainly wouldn’t have allowed us to create a social buildup using instagram stories that showcased the Sea-Doo Life being a step above. This was an incremental Social Media content driven effort. And it worked.

    Addy Award for BEST Branded Content & Entertainment and Social Media Single Execution

    We’re a proud group at LOOK. We believe in ensuring our client projects deliver above the set objective. We want to win and win big.  Sea-Doo is the global leader in watercraft fun and we work tirelessly with passion to ensure that status grows. Along the way we enter some of our favorite projects in award contests and they have been well received by advertising and marketing industry experts. The DJK Sea-Doo ‘Gift Box’ activation won a American Advertising Federation Silver Addy award for best Social Media Single Execution and a Silver Addy at both the local and District level for Branded Content & Entertainment for Online.

    Like a giant gift box being pulled through a canal, when you want people to LOOK your way we can help. LOOK Marketing is a Space Coast creative idea and strategic marketing agency focussed on delivering WOW. We thrive on helping our clients win in their long term businesses. If they happen to become industry rock stars along the way, we’re glad to be the roadies. #lookatus

  • Feb 23 2020

    BEST EVENT – SO MUCH MORE THAN DONUTS

    By InBuzz

    .You only get one chance to launch a New product

    If you tell buyers your product is good, what can you do to prove it? Produce an immersive experience. Prove to them your promises are real and better yet, let them discover it for themselves.  LOOK Marketing, a Space Coast creative idea and strategic marketing agency, recently won awards for Best B2B activation and Best Event for our Sea-Doo ‘More Than Donuts Experience.’

    The other key opportunity a new product launch provides is launching the go-to-market creative campaign in a manner that’s remarkable. For 2020 our professional friends at Sea-Doo launched a new family oriented watercraft with the creative campaign focussing on donuts as the key visual. We took the donut creative theme and built the experience around that. The event guests would not only see the campaign but live it, smell it, taste it, and feel it.

    Proving it’s So Much More Than Donuts

    best event, dealer meeting, marine, look marketing, florida

    Experience Station #2 – Grand Touring

    The 2020 line of Sea-Doo watercraft was launched at Club BRP, the recreation product giant’s global dealer meeting taking place in Las Vegas. LOOK is the outdoor event marketing agency for the global leading Sea-Doo brand. We were tasked to produce the test ride experience where over 2400 dealers from around the world converge to see the new model year products. Here they would test ride the Sea-Doo to see if the product lived up to the promises and then place their wholesale order that accounts for $1billion in revenue for BRP. The Test Ride experience was key to the success of the new Sea-Doo GTI model launch with he dealer network. We had to prove this new watercraft expanded the on-board experience. We had to prove it was so much more than donuts. 

    Here’s our highlight video of the Sea-Doo ‘More Than Donuts’ Experience. This is our double award winning project.

    best event, sea-doo, pop-up store, dealer meeting, florida, las vegas, look marketing

    Dealers were treated to a fresh ‘Doo-Nut.’

    We served nearly 900 pink frosted donuts to dealers from the famous Las Vegas Pink Box Donuts at our pop-up ‘Doo-Nut’ truck. The Doo-Nut stop also served as a social activation for dealers to share on their social pages. Followed by four experience stations that dealer guests participated in to gain strategic insights and first hand, or first butt, experience on the new watercraft. And all station were strategically designed for maximum efficiency to safely process the large number of guests, while offering a fun an immersive experience.  An epic location like Lake Las Vegas with great weather also greatly contributed to the success of producing a Best Event.

    Neptune Award and Addy Gold for BEST B2B and Best Event

    At the 2020 Miami International Boat Show LOOK Marketing won two Neptune Awards. One for BEST B2B for the Sea-Doo ‘More Than Donuts’ Experience. The Neptune Awards are presented by the Marine Marketers of America organization to celebrate the best marketing campaigns and activations in the Marine Industry. These are LOOK Marketing’s fifth and sixth Neptune Awards, and includes wins in five different marketing categories. The ‘More Than Donuts’ Experience also won a Gold Addy from the American Advertising Federation (the AAF) Space Coast of Florida Chapter for Best Event.

    best event, dealer meeting, florida, look marketing, boating, marine, florida, las vegas

    Creating a Sharable Experience

    Great Experiences are those that connect all the dots and tap into emotions. And it’s said the way to your heart is through your stomach. Delicious donuts help. And showing the new Sea-Doo GTI watercraft is so much more than donuts contributed to record orders.

    Help your brand connect with your audience in a deeper, more emotional level. Give them an experience they’ll feel, remember and share. Share your brand’s experience. If you need help. #lookatus

  • Feb 14 2020

    How An NYC Commute Won “Best Public Relations”

    By InBuzz

    Public Relations is the marketing communications art of having people tell your story to audiences of people that you want to hear it. There’s science and best practices behind good PR and there’s also knowing what’s a questionable seed of an opportunity and fertilizing it properly to watch it grow it into a redwood forrest.  In today’s media landscape that seed of a story can turn into a forrest in hours, or even minutes.  That’s called PR gold, when your brand story goes viral.

    In the later half of last summer we were sent a seed of a PR opportunity via e-mail for our BFF client Sea-Doo watercraft. Mr. David Pike of Jersey City, NJ sent an e-mail about an opportunity to do something unique on a Sea-Doo and that the media may pick up on. Now, as the PR agency for the global, industry leading personal watercraft brand for the past 15 years, we get dozens of, “great ideas” every year about how people can promote Sea-Doo through exotic, sometimes crazy rides.  We do our due diligence on everyone of them. LOOK makes sure we don’t miss that hidden, golden nugget. Nearly all of the ‘pitches’ are passed on for various reasons; no plan, lacking physical skill, no experience, not thought out, doesn’t understand what the media are interested in, doesn’t understand brand positioning, or is simply so wacky you wonder what bar stool they were sitting on when the idea developed.

    the golden seed.

    David Pike was one of the rare idea guys that actually had a solid, and very doable idea. Pike is smart, business savvy, and simply found a better way to commute around New York City. And at the same time live the Sea-Doo Life. For years he was commuting 90-minutes each way from his home in Jersey City to his business, The New York Trolley Company, in Brooklyn, New York.  That’s an hour and a half each way or three-hours out of each day lost simply getting from one point to another.

    Pike, sick of the grind and losing his time looked at a map. He realized a straight shot across New York Harbor is less than three-miles. This is where his e-mail to us comes in. He figured out how to beat the NYC Commute by riding a Sea-Doo from his condo with a private marina in Jersey City, past the Statue of Liberty and to his office in Brooklyn. He would cut his commute down to 20-minutes door-to-door and do it with a smile as he lived the ‘Sea-Doo life’ everyday.

    It all fit. David is a good looking, young entrepreneur with a young family and figured out how to make his life better by riding a Sea-Doo to work. Great story right? Right. After a few weeks of commuting via Sea-Doo the New York Media (the biggest in the country) were, ah hum, informed of his ‘system beating’ commute. Then ABC called and the 2:57 segment aired on Good Morning America and the ‘seed’ exploded. Pike on his Sea-Doo smiling and cruising by lady liberty was picked up by The New York Post, CBS Radio, Yahoo News, CNBC, the Wall Street Journal and more.

    David’s NYC Sea-Doo Life Commute went viral…Public Relations Gold.

    Neptune Award for Best Public Relations

    At the 2020 Miami International Boat Show LOOK Marketing won two Neptune Awards. One for Best Public Relations. The Neptune Awards are presented by the Marine Marketers of America organization to celebrate the best marketing campaigns and activations in the Marine Industry. These are LOOK Marketing’s fifth and sixth Neptune Awards, and includes wins in five different marketing categories.

    Great PR includes great story telling. David Pike’s Sea-Doo life was unique, engaging and relatable for so many New Yorkers. He had a great story to tell and the media of NYC loved sharing it. It would’ve been easy for us to delete his short e-mail as ‘another dude with a crazy idea,’ yet we studied that seed, fertilized it and low and behold it grew bigger than we ever expected.  Every person and every brand has a story. Tell your story. And if you need help. #lookatus

  • Feb 25 2018

    LOOK Marketing Wins 4th Marine Marketers of America Neptune Award for Best B2B Marketing

    By InBuzz 0

    LOOK Marketing was awarded their fourth Neptune Award by the Marine Marketers of America during the recent 2018 Miami International Boat Show. LOOK Marketing received the award for Best B2B Marketing for the excellent work performed for the Club BRP/Sea-Doo Dealer Test Ride Experience. The experiential event resulted in the highest wholesale orders of Sea-Doo watercraft in over a decade.

    “Being recognized by the Marine Marketers of America for industry best work for the forth time in four years is a humbling honor,” said LOOK president Tim McKercher. “We are very thankful to do award-winning work for client BRP/Sea-Doo, the global leader in watercraft sales. LOOK is proud to have won four Neptune awards in four different categories, showcasing our integrated capabilities.”

    LOOK delivered the objective of the Sea-Doo Dealer Test Ride Experience. The event design and execution provided an engaging and exciting experience for global dealers that led to wholesale orders for 2018 Sea-Doo watercraft.

    Sea-Doo Escape the Everyday Dealer Meeting

    The Experience – Dealers began the experience with a brief, expectation-setting video during a bus ride to the product trial site. Once on-site LOOK executed a brand message “Escape the Everyday” immersion with ambassador and product expert engagement.  Dealers learned about the new models’ innovations and key messages with interactive product walk-arounds and brand immersive meals. The event culminated with rides on the new watercraft models. The experience format design showcased product strengths and capabilities. Nearly 900 dealers from around the globe test rode the new 2018 Sea-Doo models. The 900 dealers in attendance experienced over 2100 individual rides incident free over the two-day event.

    CLUB BRP – ESCAPE THE EVERYDAY TEST RIDES WITH LOOK MARKETING from LOOK Marketing on Vimeo.

    Learn more about LOOK Marketing, the LOOK team or any of the services offered by contacting us info@look-marketing.com

     

  • Jul 12 2017

    Event Marketing Production Is An Experience In Itself

    By InBuzz 0

    Our Melbourne, Florida event marketing planning and production efforts reach across North America. With that it means our trucks, clients’ products and our event staff are put through logistical gauntlets. With all that travel come stories. The people, places, weather, and everything else that we encounter that are unexpected is what makes event marketing so unique… it’s all memorable. The event itself better be very memorable for the consumer in attendance but it’s the time in-between that’s so memorable for the teams putting the ‘show’ on the road.

    LOOK produced a four event Test Ride Experience Tour in Texas for our longest standing client Sea-Doo watercraft. On the way from Florida to Texas our lead event specialist Jeremy Schandelmayer had to deal with driving one of our box trucks with vehicle trailer in tow through Tropical Storm Cindy.  While that was thankfully uneventful, what he found on the other side of the storm, wandering aimlessly along the white line of Interstate 10, was memorable. A hitchhiker? Not in one of our event trucks. But there’s always an instance where an exception has to be made. After all, ‘event’ is the prefix to ‘eventful.’

    LOOK at being memorable by being a good human.

     

    LOOK at Being Kind to Animals from LOOK Marketing on Vimeo.

  • Jul 04 2017

    July 4th Is ONE FUN DAY, More For Some Than Others

    By InBuzz 0

    Video production can break down barriers. One of the barriers to purchase and re-purchase recreational products is for the consumer to carve out time in their busy schedules to enjoy the use of the product – be it boats, motorcycles, off road vehicles, bicycles, snowmobiles, personal watercraft, etc.

    The reality is, a memory of a lifetime usually takes place in a short moment. Our most recent web video campaign for client Sea-Doo showcases how you, and your family and friends, can have more fun in one fun-filled, action packed, epic adventure day on your rec product than in a month or summer of the ordinary. These branded content videos showcase the value of how living the Sea-Doo Life, even if only one day, can be worth every penny.

    This series will include five videos. Two of the videos have been published on Sea-Doo’s social channels – as of July 4th. The first featuring social media superstar, teen heart throb, and handlebar athlete Hayes Grier who lives on Lake Norman in North Carolina.  Hayes shows how he and his buddies have One Fun Day. His family and friends live the Sea-Doo Life lake front style using the recreational segment models of the Sea-Doo line.

    The second video production is performance model focussed and was strategically scheduled to post leading into the July 4th time frame to inspire true independence with wounded military veteran and professional athlete Anthony Radetic. Radetic and his family travel together to various personal watercraft races around the US and world. This allows them to spend quality time together and supports Anthony’s drive to be independent, free of his wheelchair, while feeding his competitive spirit.

    This is the perfect July 4th story for the Sea-Doo brand. Enjoy One Fun Day with the Radetic Family

    Sea-Doo – ‘One Fun Day’ with Anthony Radetic and Family from LOOK Marketing on Vimeo.

    Follow Sea-Doo Social Media to see the next three ‘One Fun Day’ videos and learn how Fun runs in the Sea-Doo family.

  • Feb 12 2017

    LOOK MARKETING WINS 2017 ADDY BEST OF DIGITAL AND JUDGES CHOICE AWARDS

    By InBuzz 0

    February 13, 2017 – LOOK Marketing adds to the string of ADDY Best of Awards by winning 2017 Best Of Digital and Judges Choice awards extending the Melbourne, Florida-based advertising agency’s string of receiving top honors to three consecutive years. The Space Coast American Advertising Federation recognizing the best strategic creative in a wide variety of advertising mediums through the nation wide ADDY awards program.  LOOK Marketing won the Space Coast Ad Federation’s Best of Show award in 2015 and 2016 and continues to add to the award count with Five Gold ADDYs and Four Silver ADDYs in 2017 for a variety of clients in a diverse list of categories.

    LOOK Marketing focuses on integrated, strategic messaging through consistent and creative branding that surpasses clients’ objectives. Through the work flow process of objective defining, strategy building and flawless tactical execution LOOK is renown in the powersports and marine industries and has become one of the Space Coasts’ leading marketing agencies for a wide range of B2C and B2B businesses.

    2017 Space Coast  American Advertising Federation ADDY Awards won by LOOK Marketing.

    BEST OF DIGITAL – BRP INC. Sea-Doo Watercraft – T-RIXX video

    Judges noted this piece was a great use of leveraging a social media trend with great creative while seamlessly blending in key product features through the story telling. The video incorporated the 2016 trending T-REXX costume social media phenomenon with chase and later friendship of a caveman and a T-REXX on the new Sea-Doo TRIXX watercraft.

    JUDGES CHOICE – Route 1 Motorsports – Route 1 Groundbreaking

    Judges noted the objective of producing a remarkable groundbreaking event was effectively achieved from invitations to actual event production and post event leveraging via earned media and boosted social media video.

    2017 GOLD ADDY – Out of Home Installation – BRP Inc. (Can-Am, Sea-Doo, Spyder) – Club BRP Orlando, International Dealer Meeting Showroom

    2017 GOLD ADDY – Event – Route 1 Motorsports – Route 1 Groundbreaking

    2017 GOLD ADDY – Event – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event

    2017 GOLD ADDY – Film/Video/Sound Branded Content, :60 seconds or less – Sea-Doo Watercraft – TRIXX or TREAT

    2017 GOLD ADDY – Film/Video/Sound Branded Content, More than :60 seconds Sea-Doo Watercraft – T-RIXX

    2017 SILVER ADDY – Logo Design, – LOOK Marketing Word Mark

    2017 SILVER ADDY – Card, Invitation or Announcement – Sea-Doo Watercraft #SEADOOBEACHPARTY Press Event Invitation

    2017 SILVER ADDY – Film/Video/Sound Branded Content, More than :60 seconds BRP Inc./Sea-Doo Watercraft – Racing the Sun

    2017 SILVER ADDY – Internet Commercial – Sea-Doo Watercraft – #SEADOOBEACHPARTY Press Event

    LOOK Marketing 2017 Best of ADDYs Awards - Space Coast Chapter, Florida

    LOOK Marketing, LLC is a multi-faceted Creative Agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s integrated services extend from public relations, social media management, and video production, to experiential marketing and merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Evinrude Propulsion, BMW Motorrad US, Arnott Motorcycle Air Suspension, Red Bull North America, Rec Boat Holdings, The Burger Place, and Melbourne Central Catholic High School.

  • Mar 06 2016

    LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”

    By InBuzz 0

    Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.Space Coast Advertising Federation 2016 ADDY wins for LOOK Marketing Best of Show

    “LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for  a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”

    2016 ADDY awards includes:

    BEST OF SHOW

    GOLD ADDY: Internet Commercial

    GOLD ADDY: Internet Commercial Campaign

    GOLD ADDY: Motion Graphics, Animation or Special Effects

    Client: BRP/Sea-Doo watercraft

    Project: Sea-Doo, “Next Level,” The Science of Fun video series

    LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    GOLD ADDY: Internet Commercial

    Client: Rec Boat Holdings/Four Winns boats

    Project: Four Winns TS 222, “Lake Hawaii”

    LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.

     

    GOLD ADDY: Social Media, Multiple Platforms

    SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer

    SILVER ADDY: Integrated Branded Campaign

    Client: BRP/Sea-Doo watercraft

    Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    SILVER ADDY: Out-of-Home Installation

    Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft

    Project: Club BRP 2016 Global Dealer Meeting Showroom

    LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.

    SILVER ADDY: Single Event

    Client: BRP/Sea-Doo watercraft

    Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience

    LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.

    SILVER ADDY: Sales Kit or Product Information Sheets

    Client: BMW Motorrad USA

    Project: BMW Motorrad In-Store Design Guide

    LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.

    #BESEEN

    Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA,  Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings.  Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.

    LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail info@look-marketing.com