AAF

  • Mar 06 2016

    LOOK WINS SECOND CONSECUTIVE AAF, “BEST OF SHOW”

    By InBuzz 0

    Melbourne, Florida – LOOK Marketing won their second, “Best of Show” Addy in consecutive years in addition to five Gold and five Silver Addy awards for a diverse list of marketing projects for three global marine and motorcycle brands. The “Addy’s,” is sponsored by the Space Coast Chapter of the American Advertising Federation and is one of the largest and most prestigious national competitions recognizing creative excellence in advertising.Space Coast Advertising Federation 2016 ADDY wins for LOOK Marketing Best of Show

    “LOOK is humbled to have executed work that has earned, “Best of Show” honors two years in a row from the Space Coast AAF,” said LOOK Marketing president Tim McKercher. “We are more proud of winning five Gold and five Silver Addy’s for  a diverse mix of work exemplifying our drive to provide completely integrated marketing efforts.”

    2016 ADDY awards includes:

    BEST OF SHOW

    GOLD ADDY: Internet Commercial

    GOLD ADDY: Internet Commercial Campaign

    GOLD ADDY: Motion Graphics, Animation or Special Effects

    Client: BRP/Sea-Doo watercraft

    Project: Sea-Doo, “Next Level,” The Science of Fun video series

    LOOK, in collaboration with Fiction, brings ultra targeted creative that tells the Sea-Doo new model story in a manner that talks directly to the intended, performance audience. This explains the science behind the NEXT LEVEL of performance watercraft riding fun.

    GOLD ADDY: Internet Commercial

    Client: Rec Boat Holdings/Four Winns boats

    Project: Four Winns TS 222, “Lake Hawaii”

    LOOK, in collaboration with Fiction was challenged to show how the new Four Winns wake surf boat powered by new Volvo Forward Drive system can bring the surf lifestyle to land-locked watersports fans with an endless wave machine for the models launch at the Miami International Boatshow and digital world.

     

    GOLD ADDY: Social Media, Multiple Platforms

    SILVER ADDY: Integrated Advertising Campaign – Regional/National – Consumer

    SILVER ADDY: Integrated Branded Campaign

    Client: BRP/Sea-Doo watercraft

    Project: Ultimate Sea-Doo Beach Party Sweepstakes with Devin Super Tramp

    This campaign was developed and executed in partnership with Cramer-Krasselt. We asked fans to, “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Super Tramp intended to create something to talk about and promote – a share-of-voice tool for the Sea-Doo SPARK and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

    SILVER ADDY: Out-of-Home Installation

    Client: BRP/Can-Am off road, Spyder and Sea-Doo watercraft

    Project: Club BRP 2016 Global Dealer Meeting Showroom

    LOOK in conjunction with Upstaging Inc. designed and executed a 30,000 sq/ft showroom showcasing the 2016 line of Can-Am off road, Spyder, and Sea-Doo vehicles with related accessories and soft goods in their respective brands’ positioning.

    SILVER ADDY: Single Event

    Client: BRP/Sea-Doo watercraft

    Project: #SeaDooNEXTLEVEL Global Dealer Test Ride Experience

    LOOK produced three watercraft segment trial experiences simultaneously to accommodate test rides for 1800 BRP dealers in two days to launch the 2016 Sea-Doo line in Nashville, TN.

    SILVER ADDY: Sales Kit or Product Information Sheets

    Client: BMW Motorrad USA

    Project: BMW Motorrad In-Store Design Guide

    LOOK produced developed, designed, and produced visual merchandising design guide book to guide BMW Motorrad dealers on proper visual merchandising practices in respect of set brand standards.

    #BESEEN

    Thank you to BMW Motorrad USA, Rec Boat Holdings and BRP/Sea-Doo marketing team for allowing LOOK to work with leading global brands – Derek Sorenson and Jordyn Baker of BMW Motored USA,  Julie Tourville, Kim Turcotte, Marc-Olivier Drouin, Hector Rodriguez of BRP, and Julie Johnson of Rec Boat Holdings.  Next Level Video Talent – Henrique Rosa, Allen Walker, Christian Stiebinger, Jacques Mayrand, Kim Ross, Patrick Raffelsberger, Erminio Iantosca, and Anya Colley. Lake Hawaii Video Talent – Arlene, Rossi, and Elle Klein. The Fiction crew of Josh McWilliams, Matt Staker, and Nick Sambrato and Jordy Klein. – Social Media – Dave Racine of Cramer Krasselt and Devin Grahm (Devin Super Tramp). And of course the LOOK team – Cody Hawkins, Bianca Blottie, Christos Meimaroglou, Michele Chenard, Paulo, Pauline Gilliam and Mark Quavillon.

    LOOK Marketing is a multi-faceted, award-winning marketing agency that builds strategic Marketing Communications plans for both international and national clients. Based on Florida’s Space Coast, LOOK’s agency services includes; branding, public relations, social media management, digital marketing, lead generation, web and TV advertising, and video production, to experiential marketing and visual merchandising design for a variety of B2B and B2C brands. Clients include BRP, Sea-Doo watercraft, Ski-Doo snowmobiles, Can-Am off-road, and Can-Am Spyder, Arnott Air Suspension, Red Bull North America, Rec Boat Holdings and BMW Motorrad USA. For the latest insight and expertise in branding, advertising, and dominating the digital marketing world, contact LOOK Marketing at 321.409-0519 or e-mail info@look-marketing.com