fashion public relations

With the cover and a multiple-page spread in fashion glossy V Magazine featuring the world’s top supermodel, Gigi Hadid, LOOK Marketing secured a big public relations win for our client Sea-Doo. The culmination of months of LOOK Marketing’s behind the scenes PR and logistics work resulted in over 75 million people across the world being exposed to the Sea-Doo brand from this publicity campaign – just in the first day and a half. The V Magazine cover and article excerpts were shared by Gigi Hadid to her nearly 55 million social media fans, as well as picked up and published by dozens of top media sites including the Daily Mail.

V Magazine July cover with Gigi Hadid riding Sea-Doo RXP-X 300.

Supermodel Gigi Hadid shares the V Magazine cover with her Instagram fans.

Daily Mail highlights V Magazine cover of supermodel Gigi Hadid outfitted in a custom Fendi life jacket racing across the waters of Miami on a matching Fendi wrapped Sea-Doo RXP-X 300.

Entertainment Online Canada headlines with V Magazine Gigi Hadid and Sea-Doo cover.

Making It Easy For Those Involved

LOOK has years of PR experience activating influencer and celebrity projects, some opportunities simply come our way more than others.  This opportunity came about through a friend of friend of a friend and we simply took the opportunity and ran with it. We made our client’s involvement in the project very easy for V-Magazine. The easier we can make it for them the easier it is for them to say “yes” to us.

Behind The Scenes

We helped pick the right Sea-Doo model for the look the creative team wanted. We worked with a local Miami vehicle wrap company to deliver the unit and help with the Fendi wrap graphics. For the actual shoot, we made the Sea-Doo portion as turn-key as possible.  It also helped that Gigi Hadid was a genuinely nice person, with a great work ethic, and admitted adrenaline junky. She listened intently to our instruction on-set and did indeed ride aggressively for a full four hour shoot.

To date (mid-July) the effort has generated over 456 million impressions from being featured in 38 different outlets. The biggest hits have come from Gigi’s own social media posting. Again we helped Hadid and photographer Mario Sorrenti have a great experience and they shared their appreciation with more posts. #lookatus

The private V-Magazine shoot location on Key Biscayne.

A busy day on Biscayne Bay was the location for the V-Magazine shoot with client BRP Sea-Doo.

The custom Fendi wrap on the Sea-Doo RXP-X 300 watercraft connected the fully branded cover shot.